Gorton's Seafood buys large amounts of fish lớn use in its frozen dinners and dinner components. Gorton's Seafood belongs in which of the following business markets?
a. Reseller market
b. Producer market
c. Government market
d. B2C market
e. Institutional market
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Pearson Chemistry
ISBN: 9780132525763Matta, Staley, Waterman, Wilbraham
4,757 solutions
Practice questions for this set
Scenario 8.2
Christina manages the accounting department of a consumer electronics firm. She recently sent in a request lớn purchase 50 new computers for her accounting staff because the computers they are working on are outdated. Michael was given the task of choosing the supplier and purchasing the products. Since Michael is not as knowledgeable about computers, he turns lớn Phillip, who works in IT, for advice. Phillip knows all about the latest computers, systems, and software. With Phillip's help, Michael looks at the alternatives and selects Dell as their supplier.
Refer lớn Scenario 8.2. Assume that Acer wants lớn reach the deciders and purchasers in Christina's organization because it would lượt thích lớn supply the next order of computers. Before they can reach Michael, however, they must first schedule an appointment with his secretary who has worked at the firm for đôi mươi years. It would be wise for Acer not lớn underestimate the secretary as she most likely acts as a ______________
Which of the following markets may have complex buying procedures due in part lớn their public accountability?
a. Reseller markets
b. Government markets
c. College markets
d. Institutional markets
e. Producer markets
Scenario 8.1
Levi owns a store that sells cooking products lớn kết thúc consumers. He has worked with the same supplier for many years and trusts him completely. Whenever Levi needs lớn order new inventory from his supplier, he sends him information specifying the type of product, the quantity, the color, and some general quality characteristics. Levi has been with his supplier for years and knows how thorough he is. Finding defective products are sánh rare that Levi doesn't even bother examining the shipment, other kêu ca lớn make sure the products adhere lớn the standards specified.
Refer lớn Scenario 8.1. Levi is getting ready lớn order another shipment of frying pans. However, he wants lớn switch from cast iron lớn aluminum. What type of purchase is Levi using?
a. New task purchase
b. New rebuy purchase
c. Straight rebuy purchase
d. Differential purchase
e. Modified rebuy purchase`
ACME Corp. has ordered widgets from Wiley Widgets several times before, but now it would lượt thích Wiley Widgets lớn offer a lower per-unit price in exchange for a larger order. ACME is using which of the following types of business purchases?
a. New-task purchase
b. Modified rebuy purchase
c. New-rebuy purchase
d. Modified-task purchase
e. Straight rebuy purchase
Gorton's Seafood buys large amounts of fish lớn use in its frozen dinners and dinner components. Gorton's Seafood belongs in which of the following business markets?
a. Reseller market
b. Producer market
c. Government market
d. B2C market
e. Institutional market
Which of the following markets includes wholesalers or retailers?
a. Producer markets
b. Government markets
c. Institutional markets
d. Reseller markets
e. Buying centers
Which of the following markets may have complex buying procedures due in part lớn their public accountability?
a. Reseller markets
b. Government markets
c. College markets
d. Institutional markets
e. Producer markets
The North American Industry Classification System (NAICS) is a(n) _______.
a. commercial database
b. single industry classification system used in Europe lớn generate comparable statistics
c. state directory of businesses
d. single industry classification system used globally lớn generate comparable statistics
e. single industry classification system used by the United States, Canada, and Mexico lớn generate comparable statistics
e. single industry classification system used by the United States, Canada, and Mexico lớn generate comparable statistics
To estimate the purchase potential of business customers, a marketer must find a relationship between a variable available in industrial classification data, such as number of employees, and the size of _______.
a. potential customers' products
b. potential customers' purchases
c. potential customers' sales
d. current customers' sales
e. potential customers
b. potential customers' purchases
Which of the following is NOT one of the ways that business transactions differ from consumer transactions?
a. Suppliers of large, expensive, or complex goods often must sell products in large quantities lớn make profits.
b. Orders by businesses are frequently small and inexpensive.
c. Discussions and negotiations associated with business purchases can require considerable marketing time and selling effort.
d. Orders by business customers tend lớn be much larger kêu ca individual consumer sales.
e. Purchasing decisions are often made by a committee.
b. Orders by businesses are frequently small and inexpensive.
Commodities and raw materials are typically purchased using which method of business buying?
a. Sampling
b. Reciprocity
c. Negotiation
d. Description
e. Inspection
ACME Corp. has ordered widgets from Wiley Widgets several times before, but now it would lượt thích Wiley Widgets lớn offer a lower per-unit price in exchange for a larger order. ACME is using which of the following types of business purchases?
a. New-task purchase
b. Modified rebuy purchase
c. New-rebuy purchase
d. Modified-task purchase
e. Straight rebuy purchase
b. Modified rebuy purchase
A price increase or decrease does not significantly alter demand for a product with _______.
a. elastic demand
b. joint demand
c. inelastic demand
d. derived demand
e. reciprocity
The group of people within an organization who make business buying decisions are best described as _______.
a. vendors
b. the buying center
c. the purchasing unit
d. influencers
e. gatekeepers
Purchasing agents at ACME Corp. are looking in company files and trade directories, contacting suppliers for information, soliciting proposals from known vendors, and examining various online and print publications. They are in which of the following stages of the buying decision process?
a. Developing product specifications
b. Selecting the product lớn be purchased and the supplier
c. Recognizing the problem
d. Searching for and evaluating potential products and suppliers
e. Evaluating the supplier's and product's performance by comparing it with specifications
d. Searching for and evaluating potential products and suppliers
Examining quality, design, materials, and possibly item reduction or deletion lớn acquire the product in the most cost-effective way is best described as _______.
a. multiple sourcing
b. specification analysis
c. sole sourcing
d. value analysis
e. vendor analysis
Online marketing efforts make the buying process far more efficient because it _______ and _______.
a. saves time; increases costs
b. removes emotion, reduces costs
c. saves time; is more professional
d. saves time; reduces costs
e. takes more time; reduces costs
d. saves time; reduces costs
Online marketplaces where buyers and sellers can exchange information, goods, services, ideas, and payments are best described as _______.
a. online auction sites
b. corporate websites
c. buying centers
d. B2C e-commerce sites
e. B2B e-commerce sites
When a business buyer invites vendors lớn bid lớn supply a specified good or service in competition with each other, with the lowest bidder winning the right lớn sell lớn the buyer, this is best described as _______.
a. online auction
b. reverse auction
c. B2B exchange
d. buying center
e. B2B e-commerce site