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HubSpot CMS For Marketers Certification Exam Answers

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  • Ngày đăng: 05:01 15/12/2024
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HubSpot CMS is a powerful tool for marketers to lớn create and manage their websites efficiently. It offers a range of features specifically tailored to lớn meet the needs of marketers, allowing them to lớn create engaging nội dung, optimize for tìm kiếm engines, and analyze performance seamlessly.

Here are some key features and benefits of HubSpot CMS for marketers:

  1. Content Creation: HubSpot CMS provides intuitive tools for creating and publishing nội dung, including blogs, landing pages, and trang web pages. Marketers can easily create and edit nội dung without the need for technical expertise, streamlining the nội dung creation process.
  2. Personalization: With HubSpot’s personalization features, marketers can deliver targeted nội dung to lớn different audience segments based on their interests, behaviors, and demographics. This helps improve engagement and conversion rates by delivering relevant nội dung to lớn each visitor.
  3. SEO Optimization: HubSpot CMS includes built-in SEO tools to lớn help marketers optimize their nội dung for tìm kiếm engines. This includes features such as customizable meta tags, XML sơ đồ trang web generation, and on-page optimization recommendations, allowing marketers to lớn improve their website’s visibility in tìm kiếm engine results.
  4. Responsive Design: HubSpot CMS templates are mobile-responsive by mặc định, ensuring that websites look great and function properly on any device, from desktop computers to lớn smartphones and tablets. This is crucial for providing a seamless user experience and improving tìm kiếm engine rankings.
  5. Analytics and Reporting: HubSpot CMS provides detailed analytics and reporting tools to lớn help marketers track the performance of their trang web and marketing campaigns. Marketers can monitor key metrics such as traffic, conversions, and engagement, allowing them to lớn make data-driven decisions to lớn optimize their strategies.
  6. Integration with HubSpot CRM: HubSpot CMS seamlessly integrates with HubSpot’s CRM platform, allowing marketers to lớn easily capture leads, track interactions, and personalize nội dung based on customer data. This integration enables a more holistic approach to lớn marketing and sales, improving efficiency and effectiveness.
  7. Security and Reliability: HubSpot CMS offers enterprise-grade security and reliability, with features such as SSL encryption, automatic backups, and uptime monitoring. This gives marketers peace of mind knowing that their trang web is secure and always available to lớn visitors.

Overall, HubSpot CMS provides marketers with a comprehensive platform for creating, managing, and optimizing their websites, helping them attract more visitors, generate leads, and drive business growth.

OFFICIAL LINK FOR THE HubSpot Contextual Marketing Certification EXAM: CLICK HERE

HubSpot CMS For Marketers Certification Exam Answers

Question 1: When deciding on naming conventions for your CMS assets, what bởi you need to lớn make sure of?

  • The names are descriptive.
  • You and your team agree on a single system.
  • You stick to lớn it.
  • All of the above

Question 2: What happens when you clone a trang đích in HubSpot?

  • HubSpot creates a duplicate draft version of the page and adds the word “Clone” at the kết thúc of the original name.
  • HubSpot creates a duplicate published version of the page and adds the word “Clone” at the kết thúc of the original name.
  • HubSpot creates a new draft page ví that you can recreate the page from scratch.
  • HubSpot creates a draft version of the page which replaces the original version.

Question 3: True or false? You can upload files in bulk into the HubSpot tệp tin manager.

  • True
  • False

Question 4: True or false? The HubSpot CMS includes a standard SSL certificate for your trang web.

  • True
  • False

Question 5: True or False? A website’s design is solely about looks.

  • True
  • False

Question 6: What are the five key characteristics of a good trang web user experience?

  • Useful, Intuitive, Consistent, Accessible, Appealing
  • Useful, Accessible, Interesting, Optimized, Intuitive
  • Useful, Consistent, Appealing, Mobile-Friendly, Engaging
  • Useful, Accessible, Optimized, Personalized, Appealing

Question 7: Choose all that apply. Which methods can you use to lớn research your user’s goals on your website?

  • Surveys
  • Email
  • Heat-mapping
  • Card sorting

Question 8: How can you take advantage of the mere-exposure effect on your website?

  • Use the same navigation in both your header and footer
  • Create consistency across your website’s visual and written content
  • Use muted colors accentuated by bright accent colors across your website
  • Make sure to lớn have ample whitespace to lớn focus the attention of the user

Question 9: On the trang web shown in this image, what could this business bởi to lớn improve the user experience of their website?

  • Use muted colors or neutrals to lớn balance bright accent colors
  • Include a navigation thực đơn at the top of the page
  • Include a đoạn phim to lớn increase visitor engagement
  • Use whitespace to lớn focus the attention of the user
  • A and B

Question 10: True or False? In the HubSpot CMS, trang web pages and landing pages are the same thing.

  • True
  • False

Question 11: In the page editor in the HubSpot CMS, pages are organized by:

  • Sections, columns, rich text blocks
  • Sections, rows, columns, modules
  • Columns, rows, forms, images
  • Themes, templates, modules

Question 12: In the HubSpot CMS, where bởi you go to lớn change a page’s meta description?

  • The Contents tab
  • The Pages dashboard
  • Account settings
  • The Settings tab

Question 13: What is the primary purpose of a topic cluster nội dung strategy?

  • To create more engaging blog nội dung for your audience
  • To generate more leads from your blog
  • To attract more visitors to lớn your trang web through your blog
  • To rearrange your site architecture into clusters of related content

Question 14: True or False? You can add a featured image to lớn your blog post which will appear in social truyền thông posts.

  • True
  • False

Question 15: Which tool in HubSpot helps you establish thought leadership in tìm kiếm engines using a topic cluster nội dung strategy?

  • Landing pages
  • Analytics
  • SEO
  • Social
  • Email

Question 16: How bởi you build relevance and authority for your website?

  • Build relevance by creating high-quality nội dung people want to lớn read. Build authority by building high-quality backlinks.
  • Build relevance by creating backlinks. Build authority by using keywords throughout your nội dung.
  • Build relevance by telling people about your nội dung ví that they can find it and liên kết to lớn it. Build authority by creating high-quality nội dung people want to lớn read.
  • Build relevance by adding alternative text text to lớn your images. Build authority by starting a topic cluster.

Question 17: Where in HubSpot can you go to lớn improve the on-page SEO of a blog post?

  • Your blog settings
  • The optimize tab in the blog post editor
  • The blog template in the design tools
  • Your blog dashboard

Question 18: True or false? The recommended settings for canonical URLs are enabled by mặc định in the HubSpot CMS and cannot be edited.

  • True
  • False

Question 19: What is the SEO purpose of adding links throughout your content?

  • Links to lớn your product pages will boost your sales, as well as drive traffic to lớn those pages.
  • Adding affiliate links throughout your nội dung will drive more revenue for your business.
  • Links help establish you as a trustworthy source and drive traffic to lớn your other nội dung.
  • Links tell Google that your nội dung is popular and that people are sharing it on social truyền thông.

Question 20: What is the purpose of a sitemap?

  • To plan out the information architecture of your trang web before going live
  • To help tìm kiếm engine crawlers determine the structure of your trang web ví that they can crawl it more intelligently
  • To raise your tên miền authority by linking together all the pages of your website
  • To track the performance and traffic of your live pages and blog posts

Question 21: Choose all that apply. Technical optimizations you can make to lớn your trang web in the HubSpot CMS include:

  • Customizing your sơ đồ trang web.
  • Adding links between topic cluster nội dung.
  • Customizing your robots.txt tệp tin.
  • Enabling Google AMP.
  • Requiring HTTPs for your domains.

Question 22: What is the first question you should ask before you start gathering and analyzing data about your website?

  • “How is my trang web currently performing in tìm kiếm engine results pages?”
  • “How much traffic is my trang web getting from different channels?”
  • “What is the highest-impact page on my trang web currently?”
  • “What is my main goal for my trang web and what metrics can I track to lớn help bu achieve it?”

Question 23: True or False? You can only use one type of smart rule per module.

  • True
  • False

Question 24: What tool can you use to lớn segment your contacts database?

  • Contact properties
  • Lists
  • Landing pages
  • All of the above

Question 25: Choose all that apply. Which of these tools are included for không tính tiền with CMS Hub?

  • Forms
  • Conversations
  • Ads
  • Calls-to-action
  • Workflows

Question 26: True or False? Every page published in the CMS is created using a template.

  • True
  • False

Question 27: Where in the HubSpot CMS can you edit your website’s header and footer?

  • In the design manager
  • In your trương mục settings
  • In the page editor
  • None of the above

Question 28: Fill in the blank: Theme modules are _______.

  • designed specifically to lớn work within your theme
  • included by mặc định in the HubSpot CMS
  • built by developers for a specific purpose
  • downloaded from the asset marketplace

Question 29: Where can you view all of your downloaded templates and modules?

  • Your Account Settings
  • Website Pages dashboard
  • Purchased tab of the Asset Marketplace
  • Settings tab of the page editor

Question 30: True or False? Every page must be created using its own unique template.

  • True
  • False

Question 31: True or False? Your theme is your source of truth for your website’s design.

  • True
  • False

Question 32: True or False? You need to lớn know CSS to lớn make any style changes to lớn your pages.

  • True
  • False

Question 33: The purpose of the Contents tab in the page editor is to:

  • Display a list of all the nội dung modules on your page in the order they appear
  • View and edit your theme settings
  • Add new modules to lớn your page
  • Rearrange the order of modules on your page

Question 34: True or False? Once you remove a section, row, column, or module from your page you cannot undo it.

  • True
  • False

Question 35: What is the final step you should take before publishing a page?

  • Add a canonical URL
  • Preview the page
  • Make sure you only have one H1 header
  • Schedule the page to lớn publish at a later date and time
  • Share it on social media

Question 36: True or False? You should use a different theme for every page on your trang web.

  • True
  • False

Question 37: What is a topic cluster?

  • A targeted cluster of relevant nội dung that covers a specific topic in depth
  • A collection of blog posts that addresses a series of related questions
  • A comprehensive page that covers a topic in great detail
  • A series of emails covering a specific topic that are used to lớn generate leads

Question 38: Where can you view data about an individual blog post’s performance in HubSpot?

  • On your Marketing dashboard
  • In a contacts attribution report
  • In the Optimize tab of the blog post editor
  • In the Performance tab of that blog post

Question 39: Which of these data points is not tracked on the Performance tab of a blog post?

  • Entrances
  • Submissions
  • Engagement type
  • Referral source
  • Revenue

Question 40: Choose all that apply. Which of the following should you add to lớn your blog post to lớn generate leads?

  • A text call-to-action at the top of your post
  • An image call-to-action at the bottom of your post
  • A featured image for sharing your post on social media
  • A size ví readers can subscribe to lớn your blog

Question 41: The purpose of a robots.txt tệp tin is to:

  • list the pages on a trang web to lớn manage the nội dung that’s shown to lớn tìm kiếm engines
  • instruct tìm kiếm engines on how to lớn handle duplicate content
  • instruct tìm kiếm engine bots on how to lớn crawl the pages on a website
  • tell HubSpot the user agent of a visitor’s browser

Question 42: Fill in the blank. Backlinks are links ________.

  • from other websites to lớn your website
  • from your blog posts to lớn your trang web pages
  • from your trang web to lớn other websites
  • from your pillar page to lớn your subtopic content

Question 43: What is the most important thing you can bởi to lớn ensure your nội dung ranks highly in tìm kiếm engines?

  • Add H1 headers to lớn all of your pages and blog posts
  • Create high-quality nội dung that’s relevant to lớn searchers’ needs
  • Optimize your nội dung for your primary long-tail keyword
  • Generate backlinks between your trang web and other credible sites

Question 44: Fill in the blank. HubSpot analysis found that the ideal length for blog posts is ____ words.

  • 3000
  • 2100
  • 900
  • 500

Question 45: Which of these is not a recommended best practice for writing blog post titles?

  • Keep it under 70 characters
  • Include your primary long-tail keyword
  • Use engaging words
  • Write it in the size of a question

Question 46: Why is it important to lớn avoid unnatural repetition of words in your blog post title, meta mô tả tìm kiếm, and URL?

  • It is a signal that tìm kiếm engines use to lớn detect spam.
  • It creates a confusing user experience for your blog RSS readers.
  • It will prevent your blog post from being crawled and indexed by tìm kiếm engine bots.
  • It is not a best practice for a topic cluster nội dung strategy.

Question 47: True or False? Using your traffic analytics report, you can see the source of traffic to lớn your trang web.

  • True
  • False

Question 48: Choose all that apply. At a high level, which metrics should you be tracking about your trang web performance?

  • Where your visitors are coming from
  • Which visitors are marketing qualified leads
  • What nội dung your visitors are engaging with
  • Which pages your visitors are landing on

Question 49: True or False? If you’re using assets from the marketplace, both the thư mục structure and names will be determined by the provider.

  • True
  • False

Question 50: Choose all that apply. Where in HubSpot can you use folders to lớn organize your CMS assets?

  • File manager
  • Forms
  • Themes
  • Landing pages

Question 51: Which of these is not a nội dung status in HubSpot?

  • Draft
  • Scheduled
  • Published
  • Updated
  • Archived

Question 52: Choose all that apply. Which of these pieces of nội dung should be archived and unpublished?

  • Landing pages for expired offers
  • Product pages for products you no longer sell
  • Event pages for events that have passed
  • Blog posts that aren’t optimized for tìm kiếm engines

Question 53: Which of these characteristics is not available to lớn use in smart content?

  • Device type
  • Referral source
  • Preferred language
  • Contact list membership
  • Email address

Question 54: What is a buyer persona?

  • A realistic representation of your current customers based on their prior purchases and NPS scores
  • A semi-fictional representation of your ideal customer based on real data and some select educated speculation
  • A detailed profile of one of your existing customers with real data and quotes from them
  • A fictional representation of your ideal customer based on your gut feelings and intuition about who needs your products and services

Question 55: True or False? Adding someone’s name to lớn a page is effective personalization.

  • True
  • False

Question 56: Which of these segments is a good place to lớn start with your personalization efforts?

  • Your social truyền thông followers
  • Accounts you want to lớn target
  • All visitors to lớn your site in the past 60 days
  • Your buyer personas

Question 57: How is a visitor’s country determined for smart content?

  • The language phối in the visitor’s browser
  • The user agent
  • The visitor’s IP address
  • The country property in your CRM

Question 58: True or False? You can have unlimited smart rules per module.

  • True
  • False

Question 59: Jill is a marketer at The Green Thumb, a plant nursery that delivers plants to lớn your doorstep. Her main buyer persona is young women who want to lớn add greenery to lớn their apartments but don’t know how to lớn properly take care of plants. On The Green Thumb’s trang web they have the page “Which Plant Is Right For You?” that shows all the plants they offer and what environments they are suited for. How can Jill personalize this page to lớn better target her buyer persona?

  • Add a “Recommended” tag to lớn plants that are easy to lớn take care of and well-suited for apartment living
  • Include more detailed descriptions of the genus and species of each plant
  • Replace the images of each plant with a đoạn phim showing close-ups and giving a 360-degree view of the plant
  • Remove plants that require lots of care from the page, ví buyers won’t be tempted to lớn purchase them

Question 60: What can you add to lớn a blog post to lớn determine what nội dung will show up on the short size version of that post on your blog’s homepage?

  • Read more separator
  • Call-to-action
  • Personalization token
  • Paragraph break

Question 61: Choose all that apply. What are the different types of templates in the HubSpot CMS?

  • Page templates
  • Website templates
  • Blog templates
  • System templates

Question 62: Where can you find your trang web and traffic analytics reports in HubSpot?

  • Reports > Reports
  • Reports > Dashboards
  • Reports > Analytics Tools
  • Page Performance

Question 63: What is the first-touch attribution model?

  • Singles out the first touchpoint as the most recent visit.
  • 100% of the credit is assigned to lớn the page that originally drove a visitor to lớn your site.
  • Gives credit to lớn the touchpoint where a conversion directly occurred.
  • Assigns a weighted percentage of the credit to lớn the most recent touch points.

Question 64: True or False? When building a tương tác attribution report, the metric you choose will be the information displayed on the y-axis.

  • True
  • False

Question 65: How bởi CMS developers use themes?

  • Themes enable developers to lớn create a site-wide nội dung editing experience for marketers
  • Themes enable developers to lớn use the tools and technologies they prefer
  • Themes prevent marketers from making side-wide design changes to lớn their websites
  • Themes are built by marketers to lớn help developers understand their business’s branding